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E-Commerce Web Design

Webflow e-commerce for New Zealand brands

Your brand is more than a store. We build Webflow e-commerce sites for New Zealand businesses that combine stunning design with seamless shopping — fully custom product pages, zero transaction fees, and a brand experience that converts.

For New Zealand DTC brands and online retailers who want full design control and a store that reflects the quality of their products.

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The Problem

Why e-commerce & online retail websites underperform. Here's how.

Template-locked store design

Every Shopify or WooCommerce store looks the same. When your store looks like every competitor's, you're competing on price instead of brand. Design differentiation drives premium pricing.

App fees eating your margins

Reviews app, size guide app, upsell app, email capture app — each one costs $20–$100/month and adds script bloat that slows your site. It adds up fast.

Slow site = lost sales

Every second of load time costs you 7% in conversions. Bloated themes and app scripts make most e-commerce sites painfully slow — especially on mobile where most shoppers browse.

No brand storytelling

Your product pages exist in a vacuum. There's no space for your brand story, your process, your values — the things that turn one-time buyers into loyal customers.

Transaction fees on every sale

Shopify charges 0.5–2% transaction fees unless you use their payment processor. On $500K in annual sales, that's $2,500–$10,000 in fees you don't need to pay.

Why Webflow

The right platform for e-commerce & online retail

Zero transaction fees

Webflow E-commerce charges 0% transaction fees on all plans. You only pay Stripe's standard processing (2.9% + 30¢). Keep more of every sale.

Full design control

Every product page, collection page, cart, and checkout is fully customizable. No theme limitations. Your store looks exactly like your brand — not a template.

Built-in performance

No app bloat, no plugin scripts, no theme overhead. Webflow e-commerce sites load fast because there's nothing unnecessary slowing them down.

Content + commerce together

Build editorial lookbooks, brand story pages, ingredient breakdowns, and rich content alongside your products. Tell your brand story where it matters — next to the buy button.

Migration Process

From strategy to launch in four steps.

01

Store Audit & Strategy

We analyze your products, customer journey, competitive landscape, and conversion goals. If migrating, we map all products, collections, and URLs for a seamless transition.

02

Brand-Forward Design

Custom design for every page type — product, collection, cart, checkout, about, and editorial. Your store is designed to feel like a brand experience, not a catalog.

03

Build & Product Migration

Your store is built on Webflow E-commerce with Stripe integration, inventory management, discount codes, and email marketing connections. All products migrated and verified.

04

Launch & Growth Setup

We launch with SEO-optimized product pages, conversion tracking, abandoned cart recovery, and email capture. Plus 90 days of post-launch performance monitoring.

Our Work

Websites that speak for themselves

LC Notary

LC Notary

Ranked #1 locally for notary services in their target market.

Case Study

Challenge: LC Notary was competing against dozens of established notary services in their area with no online visibility and zero organic traffic.

Result: Ranked #1 in Google for notary services in their target market within four months. Organic leads now account for over 70% of their new business.

Pinnacle Fertility

Pinnacle Fertility

Managed their entire web portfolio with an average organic growth of 221% across accounts.

Case Study

Challenge: Pinnacle Fertility had multiple clinic locations with outdated websites that weren’t ranking for key fertility-related search terms. Each location operated independently online, with inconsistent branding and poor organic visibility.

Result: 221% average organic growth across all accounts, with several clinic locations ranking on page one for high-intent fertility keywords in their local markets.

Pedigree Painting

Pedigree Painting

Took them from zero to $1.3 million in revenue over three years.

Case Study

Challenge: Pedigree Painting was a brand-new painting company with no online presence, no website, and no established reputation in a competitive local market.

Result: $0 to $1.3 million in revenue over three years. The website became their primary lead source, consistently generating qualified inbound inquiries from homeowners in their service area.

Penni Payments

Penni Payments

Built a new website for a new product line, helping them reposition and elevate their brand.

Case Study

Challenge: Penni Payments was launching a new product line and needed a website that clearly communicated their value proposition to a new audience while elevating the overall brand perception.

Result: The new site reduced bounce rate by 35% and increased demo requests by 2.4x in the first quarter after launch. Their sales team reported significantly warmer inbound leads.

Far North Crane

Far North Crane

Continues to lead their market as a crane service working on major commercial projects.

Case Study

Challenge: Far North Crane had an outdated website that didn’t reflect the scale of their commercial operations. General contractors couldn’t easily find their services or request quotes online.

Result: Organic traffic increased 180% within six months. The site now generates a steady pipeline of commercial project inquiries, helping them secure contracts on major developments.

Broudy Tennis

Broudy Tennis

Elevated his brand and helped him start selling tennis course subscriptions online.

Case Study

Challenge: Broudy Tennis had a strong personal brand but no way to monetize it online. Course content was being given away for free with no structured sales funnel or subscription model.

Result: Launched a profitable online subscription business from scratch. Monthly recurring revenue grew to five figures within the first year, with the website converting at 4.2% on course pages.

DFI Forensics

DFI Forensics

Ranked in the top positions locally for digital forensics — and still owns that position today.

Case Study

Challenge: DFI Forensics operated in a niche industry with very specific search terms. Their previous site was invisible in search results and relied entirely on referrals for new business.

Result: Ranked #1 locally for digital forensics within three months and has held that position for over two years. Organic search now drives 60% of their qualified leads.

JDG Interior Design

JDG Interior Design

Visuals are everything — we built a site that showcases the quality of their work beautifully.

Case Study

Challenge: JDG Interior Design had stunning project photography but their website didn’t do it justice. The existing site was slow, poorly organized, and failed to convert visitors into consultation requests.

Result: Page load times dropped by 60%, average session duration increased by 45%, and consultation requests tripled within the first two months of launch.

LC Notary

LC Notary

Ranked #1 locally for notary services in their target market.

Case Study

Challenge: LC Notary was competing against dozens of established notary services in their area with no online visibility and zero organic traffic.

Result: Ranked #1 in Google for notary services in their target market within four months. Organic leads now account for over 70% of their new business.

Pinnacle Fertility

Pinnacle Fertility

Managed their entire web portfolio with an average organic growth of 221% across accounts.

Case Study

Challenge: Pinnacle Fertility had multiple clinic locations with outdated websites that weren’t ranking for key fertility-related search terms. Each location operated independently online, with inconsistent branding and poor organic visibility.

Result: 221% average organic growth across all accounts, with several clinic locations ranking on page one for high-intent fertility keywords in their local markets.

Pedigree Painting

Pedigree Painting

Took them from zero to $1.3 million in revenue over three years.

Case Study

Challenge: Pedigree Painting was a brand-new painting company with no online presence, no website, and no established reputation in a competitive local market.

Result: $0 to $1.3 million in revenue over three years. The website became their primary lead source, consistently generating qualified inbound inquiries from homeowners in their service area.

Penni Payments

Penni Payments

Built a new website for a new product line, helping them reposition and elevate their brand.

Case Study

Challenge: Penni Payments was launching a new product line and needed a website that clearly communicated their value proposition to a new audience while elevating the overall brand perception.

Result: The new site reduced bounce rate by 35% and increased demo requests by 2.4x in the first quarter after launch. Their sales team reported significantly warmer inbound leads.

Far North Crane

Far North Crane

Continues to lead their market as a crane service working on major commercial projects.

Case Study

Challenge: Far North Crane had an outdated website that didn’t reflect the scale of their commercial operations. General contractors couldn’t easily find their services or request quotes online.

Result: Organic traffic increased 180% within six months. The site now generates a steady pipeline of commercial project inquiries, helping them secure contracts on major developments.

Broudy Tennis

Broudy Tennis

Elevated his brand and helped him start selling tennis course subscriptions online.

Case Study

Challenge: Broudy Tennis had a strong personal brand but no way to monetize it online. Course content was being given away for free with no structured sales funnel or subscription model.

Result: Launched a profitable online subscription business from scratch. Monthly recurring revenue grew to five figures within the first year, with the website converting at 4.2% on course pages.

DFI Forensics

DFI Forensics

Ranked in the top positions locally for digital forensics — and still owns that position today.

Case Study

Challenge: DFI Forensics operated in a niche industry with very specific search terms. Their previous site was invisible in search results and relied entirely on referrals for new business.

Result: Ranked #1 locally for digital forensics within three months and has held that position for over two years. Organic search now drives 60% of their qualified leads.

JDG Interior Design

JDG Interior Design

Visuals are everything — we built a site that showcases the quality of their work beautifully.

Case Study

Challenge: JDG Interior Design had stunning project photography but their website didn’t do it justice. The existing site was slow, poorly organized, and failed to convert visitors into consultation requests.

Result: Page load times dropped by 60%, average session duration increased by 45%, and consultation requests tripled within the first two months of launch.

LC Notary

LC Notary

Ranked #1 locally for notary services in their target market.

Case Study

Challenge: LC Notary was competing against dozens of established notary services in their area with no online visibility and zero organic traffic.

Result: Ranked #1 in Google for notary services in their target market within four months. Organic leads now account for over 70% of their new business.

Pinnacle Fertility

Pinnacle Fertility

Managed their entire web portfolio with an average organic growth of 221% across accounts.

Case Study

Challenge: Pinnacle Fertility had multiple clinic locations with outdated websites that weren’t ranking for key fertility-related search terms. Each location operated independently online, with inconsistent branding and poor organic visibility.

Result: 221% average organic growth across all accounts, with several clinic locations ranking on page one for high-intent fertility keywords in their local markets.

Pedigree Painting

Pedigree Painting

Took them from zero to $1.3 million in revenue over three years.

Case Study

Challenge: Pedigree Painting was a brand-new painting company with no online presence, no website, and no established reputation in a competitive local market.

Result: $0 to $1.3 million in revenue over three years. The website became their primary lead source, consistently generating qualified inbound inquiries from homeowners in their service area.

Penni Payments

Penni Payments

Built a new website for a new product line, helping them reposition and elevate their brand.

Case Study

Challenge: Penni Payments was launching a new product line and needed a website that clearly communicated their value proposition to a new audience while elevating the overall brand perception.

Result: The new site reduced bounce rate by 35% and increased demo requests by 2.4x in the first quarter after launch. Their sales team reported significantly warmer inbound leads.

Far North Crane

Far North Crane

Continues to lead their market as a crane service working on major commercial projects.

Case Study

Challenge: Far North Crane had an outdated website that didn’t reflect the scale of their commercial operations. General contractors couldn’t easily find their services or request quotes online.

Result: Organic traffic increased 180% within six months. The site now generates a steady pipeline of commercial project inquiries, helping them secure contracts on major developments.

Broudy Tennis

Broudy Tennis

Elevated his brand and helped him start selling tennis course subscriptions online.

Case Study

Challenge: Broudy Tennis had a strong personal brand but no way to monetize it online. Course content was being given away for free with no structured sales funnel or subscription model.

Result: Launched a profitable online subscription business from scratch. Monthly recurring revenue grew to five figures within the first year, with the website converting at 4.2% on course pages.

DFI Forensics

DFI Forensics

Ranked in the top positions locally for digital forensics — and still owns that position today.

Case Study

Challenge: DFI Forensics operated in a niche industry with very specific search terms. Their previous site was invisible in search results and relied entirely on referrals for new business.

Result: Ranked #1 locally for digital forensics within three months and has held that position for over two years. Organic search now drives 60% of their qualified leads.

JDG Interior Design

JDG Interior Design

Visuals are everything — we built a site that showcases the quality of their work beautifully.

Case Study

Challenge: JDG Interior Design had stunning project photography but their website didn’t do it justice. The existing site was slow, poorly organized, and failed to convert visitors into consultation requests.

Result: Page load times dropped by 60%, average session duration increased by 45%, and consultation requests tripled within the first two months of launch.

LC Notary

LC Notary

Ranked #1 locally for notary services in their target market.

Case Study

Challenge: LC Notary was competing against dozens of established notary services in their area with no online visibility and zero organic traffic.

Result: Ranked #1 in Google for notary services in their target market within four months. Organic leads now account for over 70% of their new business.

Pinnacle Fertility

Pinnacle Fertility

Managed their entire web portfolio with an average organic growth of 221% across accounts.

Case Study

Challenge: Pinnacle Fertility had multiple clinic locations with outdated websites that weren’t ranking for key fertility-related search terms. Each location operated independently online, with inconsistent branding and poor organic visibility.

Result: 221% average organic growth across all accounts, with several clinic locations ranking on page one for high-intent fertility keywords in their local markets.

Pedigree Painting

Pedigree Painting

Took them from zero to $1.3 million in revenue over three years.

Case Study

Challenge: Pedigree Painting was a brand-new painting company with no online presence, no website, and no established reputation in a competitive local market.

Result: $0 to $1.3 million in revenue over three years. The website became their primary lead source, consistently generating qualified inbound inquiries from homeowners in their service area.

Penni Payments

Penni Payments

Built a new website for a new product line, helping them reposition and elevate their brand.

Case Study

Challenge: Penni Payments was launching a new product line and needed a website that clearly communicated their value proposition to a new audience while elevating the overall brand perception.

Result: The new site reduced bounce rate by 35% and increased demo requests by 2.4x in the first quarter after launch. Their sales team reported significantly warmer inbound leads.

Far North Crane

Far North Crane

Continues to lead their market as a crane service working on major commercial projects.

Case Study

Challenge: Far North Crane had an outdated website that didn’t reflect the scale of their commercial operations. General contractors couldn’t easily find their services or request quotes online.

Result: Organic traffic increased 180% within six months. The site now generates a steady pipeline of commercial project inquiries, helping them secure contracts on major developments.

Broudy Tennis

Broudy Tennis

Elevated his brand and helped him start selling tennis course subscriptions online.

Case Study

Challenge: Broudy Tennis had a strong personal brand but no way to monetize it online. Course content was being given away for free with no structured sales funnel or subscription model.

Result: Launched a profitable online subscription business from scratch. Monthly recurring revenue grew to five figures within the first year, with the website converting at 4.2% on course pages.

DFI Forensics

DFI Forensics

Ranked in the top positions locally for digital forensics — and still owns that position today.

Case Study

Challenge: DFI Forensics operated in a niche industry with very specific search terms. Their previous site was invisible in search results and relied entirely on referrals for new business.

Result: Ranked #1 locally for digital forensics within three months and has held that position for over two years. Organic search now drives 60% of their qualified leads.

JDG Interior Design

JDG Interior Design

Visuals are everything — we built a site that showcases the quality of their work beautifully.

Case Study

Challenge: JDG Interior Design had stunning project photography but their website didn’t do it justice. The existing site was slow, poorly organized, and failed to convert visitors into consultation requests.

Result: Page load times dropped by 60%, average session duration increased by 45%, and consultation requests tripled within the first two months of launch.

LC Notary

LC Notary

Ranked #1 locally for notary services in their target market.

Case Study

Challenge: LC Notary was competing against dozens of established notary services in their area with no online visibility and zero organic traffic.

Result: Ranked #1 in Google for notary services in their target market within four months. Organic leads now account for over 70% of their new business.

Pinnacle Fertility

Pinnacle Fertility

Managed their entire web portfolio with an average organic growth of 221% across accounts.

Case Study

Challenge: Pinnacle Fertility had multiple clinic locations with outdated websites that weren’t ranking for key fertility-related search terms. Each location operated independently online, with inconsistent branding and poor organic visibility.

Result: 221% average organic growth across all accounts, with several clinic locations ranking on page one for high-intent fertility keywords in their local markets.

Pedigree Painting

Pedigree Painting

Took them from zero to $1.3 million in revenue over three years.

Case Study

Challenge: Pedigree Painting was a brand-new painting company with no online presence, no website, and no established reputation in a competitive local market.

Result: $0 to $1.3 million in revenue over three years. The website became their primary lead source, consistently generating qualified inbound inquiries from homeowners in their service area.

Penni Payments

Penni Payments

Built a new website for a new product line, helping them reposition and elevate their brand.

Case Study

Challenge: Penni Payments was launching a new product line and needed a website that clearly communicated their value proposition to a new audience while elevating the overall brand perception.

Result: The new site reduced bounce rate by 35% and increased demo requests by 2.4x in the first quarter after launch. Their sales team reported significantly warmer inbound leads.

Far North Crane

Far North Crane

Continues to lead their market as a crane service working on major commercial projects.

Case Study

Challenge: Far North Crane had an outdated website that didn’t reflect the scale of their commercial operations. General contractors couldn’t easily find their services or request quotes online.

Result: Organic traffic increased 180% within six months. The site now generates a steady pipeline of commercial project inquiries, helping them secure contracts on major developments.

Broudy Tennis

Broudy Tennis

Elevated his brand and helped him start selling tennis course subscriptions online.

Case Study

Challenge: Broudy Tennis had a strong personal brand but no way to monetize it online. Course content was being given away for free with no structured sales funnel or subscription model.

Result: Launched a profitable online subscription business from scratch. Monthly recurring revenue grew to five figures within the first year, with the website converting at 4.2% on course pages.

DFI Forensics

DFI Forensics

Ranked in the top positions locally for digital forensics — and still owns that position today.

Case Study

Challenge: DFI Forensics operated in a niche industry with very specific search terms. Their previous site was invisible in search results and relied entirely on referrals for new business.

Result: Ranked #1 locally for digital forensics within three months and has held that position for over two years. Organic search now drives 60% of their qualified leads.

JDG Interior Design

JDG Interior Design

Visuals are everything — we built a site that showcases the quality of their work beautifully.

Case Study

Challenge: JDG Interior Design had stunning project photography but their website didn’t do it justice. The existing site was slow, poorly organized, and failed to convert visitors into consultation requests.

Result: Page load times dropped by 60%, average session duration increased by 45%, and consultation requests tripled within the first two months of launch.

They say it better than we do

They didn't just build us a website. They built us a sales machine. We went from 2 inbound leads a month to 40 in the first 90 days.

R

Rachel Moran

Pinnacle Fertility

The team understood our vision from day one. The site they delivered exceeded every expectation — fast, beautiful, and converting.

T

Tom Vasquez

Pedigree Painting

We’ve worked with five agencies before. None of them came close. The attention to detail and speed were unmatched.

K

Kate Nguyen

DFI Forensics

Our old site was embarrassing. They gave us something we’re genuinely proud to share. Traffic is up 200% and counting.

D

David Harmon

Far North Crane

Hands down the best web development vendor I’ve ever worked with. Incredibly responsive and proactive.

S

Slaton Carter

Ahara Med

My experience has been top notch. They understand what we want and deliver beyond expectations every single time.

J

James Baldwin

Select Decks

FAQ

E-Commerce & Online Retail questions, answered

Webflow E-commerce supports up to 15,000 products on their Enterprise plan. Most New Zealand brands we work with have 50–500 products, which fits comfortably within standard plans. For catalogs over 15,000 SKUs, we'd recommend a headless approach or staying on a dedicated e-commerce platform.

E-commerce website pricing depends on catalog size and complexity. A DTC brand site with 50–200 products starts at $16,500–$29,700. Larger stores with advanced filtering, subscription flows, and custom checkout run $29,700–$57,750. All pricing includes product migration if you're moving from another platform.

Yes. We migrate products, collections, images, and blog content from Shopify to Webflow E-commerce. The migration includes 301 redirects for all URLs, SEO preservation, and Stripe payment setup. Your store stays live on Shopify until the Webflow site is ready to go — zero downtime.

Webflow E-commerce supports memberships and recurring payments through Stripe integration. For more complex subscription logic (tiered plans, usage-based billing), we integrate with tools like Memberstack or Stripe Billing to extend Webflow's native capabilities.

Most e-commerce builds take 5–8 weeks. A standard DTC store with 50–200 products takes 5–6 weeks. Larger catalogs with custom filtering, editorial content, and complex product variants take 6–8 weeks. Migration from another platform adds 1–2 weeks for product transfer and QA.

Yes. Webflow's e-commerce dashboard lets you add products, manage inventory, process orders, create discount codes, and update product content without any technical knowledge. We train your team on everything after launch.

Ready to get started?

Your website should be your best salesperson.

Book a free strategy call and we'll show you exactly how a custom Webflow site can grow your business.

We take on a limited number of projects each month.

Bryce Choquer

Bryce Choquer, Founder

Certified Webflow Expert Partner · 8+ years · 150+ projects